I help brands envision & create a future built for real people.

I love talking to people. I believe empathy can only go so far, and you can’t truly “walk in someone’s shoes” until you’ve seen where they kick them off at night. And even then, there are limits. In my practice, research and co-creation are essential steps to not only listening to the user, but including their voice in the final product.

• Qualitative Interviews & Quantitative Studies

• Ethnographic Research

• Focus Group Facilitation

• Co-Creation & Validation

• UX Testing

• Trend Analysis & Insight

Iteration and refinement are the key figures in this process, with the goal of balancing desirability for the consumer with profitability and feasibility for the company.

• Multi Type Innovation

• Rapid Prototyping

• Value Proposition Creation

• Journey Mapping

• Kano Model Testing

• MVP Development

• Prioritization & Roadmapping

From website to apps and large scale installations, I’ve worked with screens of all sizes and pixel density. Often in this work, branding and visual assets play a key role as well as collaboration with development teams and clients.

• Storyboarding

• Wireframing

• Brand Development & Translation

• Design System Development

• Developer Coordination

My approach to service design is a study of resources- existing, in development, and future and how to leverage those resources in ways that benefit end customer and business. Despite being on primarily digital teams, the solutions may not be an app. Or a single website. Or anything digital. It’s about the system and how that system is put in place.

• Experience Journey Mapping

• Omni Channel

• Employee Role Creation

• Retail Experience Creation

• Business Model Mapping

• Service Prototyping

• Service Blueprints & Communication

Over the past few years, I’ve discovered a joy and passion in creating and facilitating workshops as well as larger design education activities. I’ve crafted several Design Thinking curriculums for non-designers to be launched in large scale at private companies.

Branding is where I began in the design world and that background has helped me bring brand authenticity and voice into all of my work